Viral Medical Marketing Opportunities Through Facebook SEO

Facebook has its own search engine for its 500 million users! And users are already segmented by interests and to a degree by their demographics. The Facebook social network therefore provides a huge and unique opportunity for medical marketing to targeted demographics.

How do you go about marketing to new patients on Facebook?

First, you can let these patients find you. This is a preferred alternative in the long run, where being found by a new patient is similar to an organic search result in being a more believable and credible referral. Development alternatives for medical marketing include:

1. Building a Fan Page

2. Joining relevant Facebook Groups that contain or are followed by your prospective patient demographics

3. Developing a new Facebook Group catering to your target demographics

Basic SEO principals apply to these digital assets – the Fan Page title and your personal page should clearly be relevant to the search keywords your prospective patient demographics are using, and as well, the content should be relevant to these demographics. Notably, opportunities are present in these alternatives for outreach to Fans and Facebook Users in making fan requests of targeted demographics, subject to Facebook’s terms of use.

Secondly, you can utilize Facebook’s pay per click (PPC) advertising engine to market your medical practice directly to specific patient demographics. The Facebook ad engine is incredibly powerful in being able to target your advertising by location, age, sex, and most importantly, by interests. Compared to other forms of PPC, the Facebook engine offers a potentially high return on investment because it can leverage targeting by these predefined and known interests.

For instance, it is theoretically possible to target new patients, male and/or female, that live in and around a specific city, and that have expressed interests in looking young, being healthy or seeking employment – all relevant attributes of prospective patients.

Additionally, the value of utilizing the social nature of social network marketing is that those prospective patients targeted with your medical marketing in turn have, or know, persons with similar interests that can be incentivized to pass on your message. In this sense, your medical marketing message can potentially go viral.

The Facebook engine offers a targeted social marketing opportunity that is particularly suited to medical marketing – give it a try and have your medical practice marketing take advantage of this social media optimized opportunity.

Now Pay Close Attention –

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[Problem #2] How To Bring Them To Become Your Fans

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Medical Marketing: A Powerful Way to Promote Your Practice and Attract New Patients

Contrary to popular belief, doctors are not exempt from the necessity of advertising and marketing.  Doctors these days have a lot of competition and more and more medical professionals are recognizing the need for medical practice marketing in order to stay ahead. It’s an area that not a lot of practices are familiar with but actively promoting your business can really boost the number of patients coming in.

Back when each area only had one doctor, Medical Marketing just wasn’t necessary.  Now, however, it’s not uncommon to find three to four doctors, even in the smallest towns, competing for the same patients. By increasing the visibility of your practice, you will find that no matter where you are located, competition won’t be a big issue and you will have a steady stream of new patients coming in.

Why Promotion is Valuable

Gone are the days when word of mouth was the chosen method of finding a doctor to suit the patient’s needs. As a medical practitioner, you must actively bring in client leads on a regular basis to keep your business running smoothly. It’s normal for your patient base to be in a state of flux – some patients may only come in once a year or less while others who schedule appointments on a regular basis may leave the area or choose another practitioner. While no one wants to lose a loyal patient, the only way to keep the appointment book full is to continue to bring in new ones.

For those medical practices looking to expand, it’s necessary to find enough clients to make it worthwhile to bring another doctor on board and medical marketing is the ideal way to do this. Good publicity and making your practice easy to find will lead to new patients flocking to your door.

Another benefit of attracting more clients is increasing the mix of patient types. Nearly every practice has some wealthier patients, while others have only patients with company insurance. Patients from a wider range of economic backgrounds means more money earned – something that is always advantageous because it enables the practice to continue treating those with less money.

How to Market Your Practice

There are a number of ways to get your practice in front of potential clients, but perhaps the best method is the Internet. When patients are fed up with their current GP or have just moved to the area, the vast majority turn to online research to help them choose a professional to see. If you aren’t online and visible, then your chances of being found by these potential patients are virtually nil.

With a number of websites and directories available to list your medical practice, it’s important to choose the right ones. Spend your advertising dollars on campaigns that will give you results. That means looking for directories that allow you to keep your listing in front of patients over a long-term period and that also provide space for vital information such as which insurance companies are accepted, as well as basic contact info.

Of course, there are other methods of increasing public visibility of your practice, though the Internet offers the lowest cost with the highest return. Other options include the following:

Television: While it can be expensive, a television spot on a local channel can really boost public awareness of your practice in particular. Ads aren’t the only way to go, however – providing news or an interview to the local news channel or morning show can also be a great way to get some publicity.

Print: The more traditional method of medical practice marketing is through print media, but you have a lot of options in this area. Many newspapers these days are online so when you place an ad, it usually appears both in the print version and the online version, giving you more bang for the buck. The Yellow Pages are another print medium that every doctor should use, as well as any local directories such as phones, service booklets or Welcome Wagon listings. Even in this digital era, there are quite a few opportunities to have your listing in print just as long as you know where to look.

Interacting: This is an area that many practices no longer engage in, but if you have the time, it’s a great trust builder. Simply connecting to the people in your community, whether or not they are patients can be invaluable. While there are a number of ways to do this, just getting out and meeting people is an excellent method of reaching the community. When people feel that they know you, they will be more likely to trust you with their health.

Medical marketing is valuable and necessary for doctors who want to continue growing and improving their business. Whether through online promotion, print media or another means, it’s important to continue bringing in new

Solo Healthcare Professionals Should Focus More on Quantity than Quality with Medical and Dental Internet Marketing

For many years, solo healthcare professionals, particularly medical specialists and dentists were able to acquire new patients for their facilities simply by regular word-of-mouth referrals from their current clients who’d pass on a doctor’s or perhaps a dentist’s information to their friends, nearby neighbors and work associates, which, in fact, had spared them from having to resort to questionable medical and dental marketing approaches. For some doctors and dentists, the notion of working with either traditional healthcare and dental internet marketing to build up their practices sends them straight into a tailspin due to the negative stigma related to medical advertising.

Nonetheless, together with the sputtering economy, many people haven’t only lost their jobs, they’ve lost their health insurance too. With no insurance and no income coming in, lots of individuals skip out on their regular medical exams. This does not herald well for any medical specialist or dental professional who requires a steady stream of patients to keep their practices open. In order for a doctor or even a dentist to boost their patient volume, a lot of solo practitioners have tried to switch to some method of marketing to raise the visibility of their healthcare facilities. One of the most frequently-asked questions queries medical professionals have is: which kind of marketing and advertising is working the best?

Before, some of these dentists and doctors mailed out promotional letters to people in their local communities. They would use high-end cardstock and even imprinted stationary, believing that the extra cost and focus on detail in their letter campaigns would translate to the quality the dentist could give to those possible patients.

“It’s not that it is a bad thought to send people mailers to promote your medical practice,” says Helmut Flasch, an internet dental marketing executive and CEO of Doctor Relations, Inc., a professional medical and dental consulting organization based in California’s San Fernando Valley. “However, if you are planning to invest the cash to do so, why don’t you stretch your financial budget by using more affordable paper so that it extends to 40,000 mailboxes rather than 500?” Mr. Flasch goes on to state that quantity over quality is more significant in this area as most people really don’t notice or care how a mailer looks, and in many cases, it eventually ends up discarded.

“Don’t distribute mailers just once,” advises Mr. Flasch. “The more mailers you send out to the same individuals on a cyclical schedule, the greater outcomes you are going to receive. It’s very much a numbers game.” In addition, he recommends employing dentist internet marketing to reduce advertising costs while decreasing a practice’s carbon footprint.

Mr. Flasch points out yet another alternative route for doctors and dentists to raise their profile that doesn’t need a hefty medical or dental advertising budget. He believes that medical professionals who become more associated with local community events and activities will discover it simple, and even enjoyable, to network with potential patients who might be hunting for a physician on down the line for possible healthcare needs. This process is referred to as “Un-advertising.” “People get to know the doctor or the dentist as a compassionate person who has a genuine interest in his local community, instead of as a medical entity.

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Reining in Long-Term Medicare Spending

With the nation’s debt crisis looming large, much attention is on cutting Medicare spending. Medicare shoulders the highest expenses in the U.S. healthcare system, and tax dollars pay for most of the annual increase in the cost of care for the elderly and disabled.

The Medicare cut proposal is causing a lot of concern. President Obama and Congressman Paul Ryan are taking opposite approaches to the Medicare dilemma, though their goals are the same – to rein in Medicare costs and to limit the amount of taxpayer money going into Medicare. However, the proposals that both the President and the Republicans are making to tackle long-term Medicare debt have come under fire.

President Obama says he is determined not to leave “seniors at the mercy of private insurance with shrinking benefits to pay for rising cost”. Physicians express the fear that the various committees and federal agencies that President Obama visualizes to set up, to look into the matter, will decrease the services that doctors can order for their patients. The Independent Medical Advisory Board that will kick off by 2018 will decide whether too much is being spent on medical services, and will decide whether one service or treatment is better than another. This has come in for much criticism:

• First, it places the onus of judgment in the hands of a few bureaucrats and vested interests.

• Doctors feel that such judgments on the ‘comparative effectiveness’ of treatments or services are not wise, as they could affect the physician-patient relationship, especially when a patient needs a particular treatment. There is a view that way too much is being spent on seniors aged 65-70. Individuals in this age group are much healthier than they used to be. Some doctors feel that a better alternative to saving money that is being spent on medical services would be to cut Medicare benefits for those in the 65-70 age group so that there is enough to pay for a life saving operation when they reach, say, age 80.

As for Congressman Paul Ryan’s suggestions, doctors think that they could work well for younger people but not the elderly. Paul Ryan recommends that health insurance companies should be brought in for people who have a serious illness. His long-term “budget-cutting plan” proposes a drastic restructuring of Medicare that includes the creation of health insurance exchanges, which he claims would drive down prices through free market competition.

Doctors also came out in criticism of Paul Ryan’s views, especially when it comes to dealing with older patients. As a result, the House GOP plan, to replace Medicare with a voucher-like system, has been rejected. Some of the issues raised are:

• The general feeling was that it does not make sense to give a voucher to an 80 year old with medical problems and tell him to buy private insurance, as it is tough to get private health insurance companies to pay for patients who are very old and very sick.

• President Obama points out that this plan will leave old and sick people at the mercy of private insurance companies.

• Private insurance works better for patients who are young and have less medical issues. It is pointed out that Medical Advantage has not worked well for older patients even in the past.

Suggestions Put Forward to Cut Medicare Spending:

• Medicare access should be cut down. For instance, people shouldn’t be using Medicare or Medicaid to treat issues like a common cold. Treatment should be restricted to high tech solutions that work.

• There is too much money being wasted internally in the Medicare system. This should be dealt with and such waste should be cut.

• Obama care talks about ‘preventive medicine’. Doctors feel that lifestyle changes like diet, and exercise are the crux of preventive measures. Federal medical spending should address such measures to ensure that seniors stay healthy. This would contribute to lowering the nation’s overall health bill.

• Reassessing the retirement age can also help. With greater awareness about health issues and improved medication, today’s senior citizens are quite healthy even at age 65. Reassessing the retirement age can bring down the number of people becoming eligible for Medicare.

• The use of electronic medical records can bring down health care costs and improve the efficiency of hospitals and practices. Computerized medical records will help prevent waste and reduce the time needed to repeat expensive medical procedures and tests. Doctors are now eligible to get more than ,000 in extra Medicare payments, if they upgrade to electronic records. They would face reduced Medicare payments and even a penalty if they don’t do so by 2015.

To sum up, there is no doubt that Medicare must operate more

Responding to Negative Comments

Everyone who is part of medical practice promotion knows that negative comments are a part of the business. No matter what technique you use in your marketing campaign, you can always expect to hear some adverse or negative reactions towards it.  This is even truer when it comes to physician Internet marketing. The Internet can give its users a way to be anonymous. As such, you can expect barbs, from nicely worded ones to the kind that would be quite rude, to fly out.

Because of the fact that downbeat remarks are prevalent online, the person doing physician Internet marketing must be aware that responding to negative comments is very critical for success. If you respond well to these criticisms, then you can transform the unhelpful words into something that can actually boost your presence.

Here is a short guide on how you should respond to the negative comments that you encounter when you are doing physician Internet marketing:

Identifying the source of the comment

The first thing that you need to do before you respond to a negative comment is to check the source of the comment. In physician Internet marketing, or pretty much any Internet forum or comment board, you can expect that there will be some people who are merely trolling.

These are people who do not really have any gripes about your services but are bashing your products or services just because they feel like it. They are usually as rude and crude as possible so that people will be more likely to respond angrily. Instead of replying to these people, it may be simply ignored.

However, if they are really providing a good argument, then it may be time to think about what they are saying and move on to the next step.

Address the issues respectfully and honestly

The next step is to evaluate and assess the arguments that the negative comments are making. Be as honest as possible and respond to the points that they are bringing up. If you feel that your services are more than sufficient to handle what they are complaining about, then you must fix them.  On the other hand, if the comments are actual gripes and are things that you should really fix; then accept them and say that the medical practice is doing their best to resolve the issue.

Monitor for follow up messages

It is not good for your physician Internet marketing efforts to reply once to an email and then forget all about the conversation. It is best to continually monitor the conversation and see how the people who made the comments are responding to your answers.

It may even be better if you got back to them, once the issues that they are complaining about have been resolved!

Remember that physician Internet marketing is not just about the positive things, but it is also a way for you to build interaction between you and your consumers. As such, expect these kinds of comments.

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Supplements for Digestive Health

Digestive health is necessary for one’s overall general health and is a concern for all age groups, including infants, children, baby boomers and the elderly. In particular, demand for digestive health aids has shown a significant increase amongst teens and young adults for enhancing weight loss.

Factors Driving Growth of Nutritional Digestive Aids

Rise in digestive health concerns – Unhealthy lifestyles have negatively impacted digestive health in a number of ways. Poor dietary habits and stress lead to the loss of good bacteria, which often results in chronic digestive problems.

Rise in obesity – Increased emphasis on the importance of diets and weight loss regimens to fight obesity has led consumers to seek digestive aids that optimize healthy digestion and weight loss.

Rise in digestive health research – Scientific advances in understanding how optimal digestive health can impact other aspects of health and well being are driving sales of digestive aids. The use of enzymes, prebiotics and probiotics separately or in combination is becoming more widespread.

Growing consumer awareness – Today, more Americans are familiar with herbal or natural ingredients for supporting digestive health. As a result, they are more open to trying new products based on scientific research that help:

Boost immune health – About 70 percent of the immune system is located in the digestive tract. A variety of friendly bacteria in the intestines can help reduce the chances of infection and illness.
Optimize digestive health – Proliferation of healthy bacteria assists in the synthesis of Vitamins such as K, B12 and other B complex vitamins. This also leads to the better absorption of nutrients and expulsion of unhealthy fats.

Consumers are finding nutritional supplements to be a better choice – Unlike pharmaceutical digestive drugs or aids that do not address the causes of poor dietary health, nutritional supplements for digestive and colonic health offer a more comprehensive approach and help people better meet their health needs.

Consumers prefer self-help – Herbal colon cleanse products and enzymes offer the best relief with minimal side effects. As a result, herbal colon supplements have experienced remarkable growth in the recent years.

Top Digestive Aids

Fructans
According to Global Industry Analysts, the world’s largest market research company, fructans such inulin and FOS represent the biggest segment in the U.S. prebiotics market with mannan-oligosaccharide (MOS) predicted to be the fastest growing product. Fructans are used to help prevent chronic inflammatory disorders such as Crohn’s disease.

Probiotics
Different bacteria strains play specific roles in digestive health. The most popular are Lactobacillus, bifidobacterium and acidophilus. These live bacteria provide the host with multiple health benefits.

The Consumer’s Guide to Probiotics states about two million visits to the doctor are related to constipation and about 5 million are spent on laxatives each year. Research shows that probiotics helps to optimize digestive health and promotes immune health in infants and children. Probiotics are also useful after treatment with antibiotics. Antibiotics deplete the healthy growth of bacteria in the intestines and a dose of probiotics can help to restore a healthy microflora.

Fiber (Prebiotics)
Fiber includes both soluble and insoluble fiber. Soluble fiber is known to help control blood sugar and healthy cholesterol levels. Non-soluble fiber is used to treat constipation and help regulate normal bowel functions.

Digestive Enzymes
Lack of digestive enzymes can lead to common digestive ailments such as indigestion, bloating, flatulence, and heartburn. It can also lead to food cravings. Most consumers prefer a blend of essential multi-enzymes to address their needs since these ensure proper absorption of all nutrients. The more popular enzymes are papain, bromelain, lipase and others.

Digestive Supplements: A Guide for Supplement Companies

Innovative blends that contain a broad spectrum of nutrients and herbs that approach digestive and colonic health comprehensively have more consumer appeal.
Educating the public about digestive health ingredients, how they work and providing supportive scientific research related to the ingredients can help generate consumer awareness, confidence and trust.
Specific strains of bacteria with their potency and shelf life viability are important information consumers are looking for on the label.
Consumers continue to desire delivery forms that are simple to understand and convenient to use.
Consider manufacturing products that

Where to Get Drugs for Baldness

Are you having any hair loss problems and just can’t think of a possible solution? Well, worry not for there is a wide range of drugs for baldness that are available on the market. These drugs can be obtained from pharmacies and other outlets that are approved to sell hair medication. How then do you get to know the best place to get these drugs? This article is going to look at some ways of getting these drugs for hair treatment.

The first step will be to visit a doctor who will diagnose your hair loss problem. Your doctor will then determine a possible solution for your condition. Your doctor will then prescribe for you some drugs. Once you have a prescription it would not be wise to go right away to just any pharmacy and buy the drugs prescribed. What you need to do first is to carry out a market survey. Doctors normally prescribe for you medication according to active ingredients. You will find that different pharmacies may have different products with different names but with the same active ingredient that was prescribed for you by your doctor. You will find that some products are a little bit expensive and you will just be paying the extra dollar for that name and not the function of the drug.

Once you have collected all the possible names of the drugs for baldness that were prescribed for you by your doctor, you can thus make a decision according to how much you have to spare, as well as comparing it to the quality of the product. Certain pharmacies will provide you with discounts for purchasing certain drugs from them. These are the pharmacies you need to look out for. These drugs are usually used for a long period of time and that means you definitely need to get them from dealers that will offer you some form of discount.

You can also get your drugs for baldness from the internet. Some pharmacies and drug stores offer discounts for customers who buy drugs online. This is so for when you make a purchase of goods online you save time as compared to visiting the store physically where time is taken trying to give you change while on the other hand online sales involve electronic money.

Buying your drugs from pharmacies that are online has certain advantages which you cannot get from those without sites. This is true for with online pharmacies you will be provided with some online technical support. Online technical support is there to attend to all frequently asked questions that are associated to the drugs they sell. Some sites even have professional who are doctors that will help advise customers on what to do when they face complications as a result of the drugs they purchased. If you buy hair drugs online you will also be kept in touch with modern advances in hair technology, as the online industry is ever up to date when it comes to new information.